How 6 Spine Surgeons Are Upping Their Patient Referral Game

A growing number of patients are using online platforms such as Facebook, LinkedIn and Youtube to seek out healthcare providers, which presents a key opportunity for surgeons to expand their patient base.

Six spine surgeons discuss how they plan to increase patient referrals at their practices

Question: What recent strategies have you implemented to boost patient referrals?

Todd Lanman, MD. Lanman Spinal Neurosurgery and Advanced Disc Replacement Spinal Restoration Center (Beverly Hills, Calif.): We implemented several strategic initiatives to meet the growing demand of patients seeking to resolve their chronic neck and back pain and empower them to regain control of their lives by restoring their motion, preserving their mobility and improving their overall quality of life.

This spring we launched the Advanced Disc Replacement Spinal Restoration Center in Los Angeles, which has recently expanded to offer our minimally invasive, advanced surgery solutions to candidates throughout Florida, in places like Palm Beach, Tampa and Miami, as well as in other cities in the coming months, including Austin, Texas.

We’re also continuously enrolling patients who may be proper candidates for motion-preserving alternatives to spinal fusion, including restorative motion surgery, as well as in a number of clinical research trials.